Avalon Property Partners
Commercial office building at dusk

Commercial property. Acquired, advised, sold.

We identify, acquire and sell commercial property on behalf of investors, businesses and property owners.

Discuss an acquisition Discuss a sale

A full-service brokerage and advisory firm built on collaboration, innovation and trust.

Avalon brings established expertise across numerous asset classes and industry sectors, with coverage throughout Australia. That breadth and depth lets us guide clients through the decision-making process and supply the market intelligence needed to drive a property strategy from inception through to delivery and end sale or occupation.

We give clients sound, objective, practical and commercial advice on their property matters, so they can make effective decisions in competitive situations, under tight timeframes and across wide geographies. Our skills are hands-on: the in-depth advice and follow-through that the current environment requires.

  • $1.45B1,140 real property transactions completed
  • 989Option and lease agreements procured (520 options, 469 leases)
  • 172Planning and development approvals attained, from 220 applications
  • $1.3BProject value on 11 residential pipeline lots secured ($148M acquisition cost)

Acquisition

Sourcing commercial property for private investors, businesses and buyers — including opportunities that are never widely marketed.

How we acquire

Advisory

Assessment, negotiation strategy, due diligence coordination and transaction advice before and during an acquisition or disposal.

How we advise

Sales

Representing owners in the sale of real property, with off-market campaigns as our core focus, through negotiation to completion.

How we sell

Why owners and investors work with Avalon

  • Investor-led

    Property decisions start with your commercial and investment objectives, not with what happens to be listed.

  • Access to opportunities

    Active market sourcing and long-standing industry relationships bring forward assets beyond the conventional search.

  • Transaction expertise

    Commercial assessment, negotiation and transaction management from first search to completion.

  • Aligned representation

    We act clearly for one side of a transaction — yours — on either the acquisition or the sale.

  • Senior involvement throughout

    The person you engage is the person who runs your transaction. You are not handed between agents.

Buyer representation

Commercial property acquisition

We source, assess and secure commercial property for investors and businesses, acting solely for the buyer from criteria through to settlement.

How an acquisition mandate runs

Every engagement is shaped around the client's objectives, but the sequence is consistent.

Discuss an acquisition

  1. Investment criteria

    We establish what you are trying to achieve — yield, growth, occupation, location, tenancy profile, scale and timing — and agree the brief that governs the search.

  2. Sourcing

    We run an active search across the market and through our relationships with owners, agents, financiers and advisers, including assets that are not publicly marketed.

  3. Assessment

    Shortlisted properties are tested against the brief: income and lease analysis, comparable evidence, capital requirements, planning and the risks that matter to the return.

  4. Negotiation

    We structure and negotiate price, terms and conditions on your behalf, with a clear view of the asset's value and the vendor's position.

  5. Due diligence and completion

    We coordinate legal, technical and financial due diligence with your advisers and manage the transaction to exchange and settlement.

Greenfield, Brownfield development

For mandated development sites, Avalon draws on experience in development management and advice across hundreds of projects nationally. Understanding the risks and opportunities of a site is paramount.

Scope of works may include

  • Site and facility identification and options analysis
  • Sale and lease negotiation
  • End-to-end transaction advisory
  • Pre-sale due diligence

Sectors

  • Greenfield
  • Brownfield
  • Built-Form
  • Renewable Energy
  • Data Centre
  • Commercial
  • Residential
Real estate advisory

Strategic property advice across the full asset lifecycle

Tailored property solutions that allow owners, investors, occupiers and managers to make informed transaction and development decisions — for corporate, government and not-for-profit clients.

Where we are engaged

The need to manage real estate interests well has never been greater. We devise and execute strategies and transactions that deliver clients’ financial, operational and strategic objectives, drawing on strong industry relationships and integrating planning and demographic insight to support asset performance over the long term.

The services below are typical; the scope of any engagement is tailored to the client’s requirements.

Speak with Avalon

Real property advisory

  • Value analysis
  • Transaction structuring, including capital, development and joint venture partnership negotiations
  • Property acquisition management, including due diligence
  • Project feasibility and options analysis
  • Consultant and agency engagement and procurement

Sale and disposal advisory

  • Strategic asset advice through performance audits (expert third-party affiliates to assist)
  • Tenant representation
  • Transaction management
  • Repositioning strategies
  • Redevelopment analysis
  • Town planning input

Tenant representation

Advocacy for your operational and relocation tenancy interests throughout the leasing process, including:

  • Defining your operational and space needs and budget
  • Conducting market searches, including off-market opportunities
  • Providing market intelligence and comparable rent data
  • Negotiating the Letter of Intent (LOI) and lease terms
  • Coordinating with solicitors and managing the transaction timeline

Strategy and valuation

  • Portfolio and single-asset strategies (expert third-party affiliates to assist)
  • Business and investment cases
  • Financial structuring and arranging
  • Feasibility analysis and highest-and-best-use studies
  • Market assessment and demand studies

Market intelligence and growth

  • Market analysis
  • Integrating demographic and planning data, tenant demand mapping and retail trends (expert third-party affiliates to assist)
  • Independent due diligence, governance frameworks and joint venture support
  • National expansion advice, logistics alignment, and strategic entry and growth planning
Owner representation

Real property sales

Off-market campaigns are our core focus. We represent owners in the sale of real property, taking assets discreetly to qualified buyers and negotiating through to completion.

How we take a property to market

Off-market first, selected buyers and a single point of accountability.

Discuss a property sale

  1. Positioning

    We establish the asset's value drivers and the buyer groups most likely to pay for them, and prepare the property and its information accordingly.

  2. Off-market campaign

    Our core approach: a confidential campaign direct to qualified investors, occupiers and developers through our network. A public campaign is used only where it adds value.

  3. Marketing and process

    Information memoranda, data room and a sale process — expressions of interest, tender or private treaty — chosen for the asset and the market.

  4. Negotiation

    We manage offers, terms and conditions to secure the best commercial outcome, not merely the highest headline number.

  5. Transaction management

    Coordination through purchaser due diligence, contract and settlement, keeping the sale on schedule.

Credentials

Selected transactions

Recent commercial property acquisitions, sales and advisory mandates undertaken on behalf of our clients. Where confidentiality applies, the client and property are described rather than named.

Selected clients

Clients who have agreed to be named. Replace with names or logos as permissions are confirmed.

Client nameClient nameClient nameClient nameClient name
About

Experienced commercial property people

Rocco Emanuele, Founder and Director of Avalon Property Partners

Rocco Emanuele

Founder & Director

Rocco Emanuele established Avalon Property Partners to provide investors and property owners with experienced, commercially focused representation across property acquisitions, sales and advisory.

Rocco brings nearly 30 years in real property across greenfield, brownfield and built form, working across Victoria, New South Wales, Queensland, South Australia, Western Australia and New Zealand. His career spans development management, site acquisition and transaction advisory with Jones Lang LaSalle, Mirvac, Urbis and Trina Solar, and property acquisition for Fire Rescue Victoria. He has completed more than 1,140 real property transactions worth $1.45 billion.

Sectors

Industrial and logistics, residential, mixed-use, renewable energy (utility-scale solar and battery storage), telecommunications and infrastructure, and data centres.

Selected experience

  • Amalgamated 81ha for an intermodal hub, $560M project value
  • Secured more than 150km of land easements and corridors
  • Secured 7 renewable energy sites (1,800ha) under option, supporting $1.6B of projects
  • Procured leases on 226 telecommunications sites
  • Negotiated 650 commercial leases on both lessor and lessee sides
  • Divested 13 built-form assets worth $360M

Approach

Rocco remains directly involved in every mandate, supported by Avalon’s associates across property, finance, legal, valuation and technical disciplines, from initial strategy and property sourcing through assessment, negotiation, due diligence and settlement.

Network

Rocco holds deep relationships across the Australian property industry: owners, agents, developers, financiers, network service providers, local government and professional advisers. Where a mandate calls for it, Avalon engages leading third-party specialists on a case-by-case basis, giving clients broader market access, specialist expertise and opportunities beyond a conventional property search.

Qualifications

Bachelor of Commerce (Land Economics), Western Sydney University · Certificate IV in Property Services · Certificate in Feasibility Studies (EstateMaster) · Licensed land sales representative (SA)

Contact

Tell us what you're looking for

Whether you are acquiring, selling or weighing up a decision, the first conversation is with the person who will run your transaction.

Telephone
0488 170 697
Email
rocco@avalonpropertypartners.com
Office
Melbourne, Victoria
Operating nationally
Hours
Monday to Friday, 8.30am – 6.00pm AEST